Fictional concept, not a real business. A portfolio demo: no shop, no orders, no data collected.
verso
Closed 0
Brand guide

One disc, drawn carefully.

Verso is the left-hand page of a book. The mark splits a page into night and day and sets one disc on the gutter: a moon cut from the dark, a lamp lit on the light. This page is the working guide, with files you can download.

The mark

Built on a 100 × 120 unit grid. Pages 50 + 50, frame 7, disc radius 30, gap 13. The disc’s arc ends land exactly on the gutter, and the outline and the hole are one compound path, so there is no seam.

Clear space is the disc radius, a quarter of the mark’s height, on every side. Below 28 px use the small mark (frame 10, disc 32); 16 px is the floor.

Logo files

Download the logos.

Hand-built SVG. The wordmark is outlined from Source Serif 4, so the files need no fonts.

Download the full pack (.zip)

verso mark: Verso Late Books logo
markSVG
verso mark reversed: Verso Late Books logo
mark reversedSVG
verso mark small: Verso Late Books logo
mark smallSVG
verso lockup horizontal: Verso Late Books logo
lockup horizontalSVG
verso lockup horizontal reversed: Verso Late Books logo
lockup horizontal reversedSVG
verso lockup stacked: Verso Late Books logo
lockup stackedSVG
verso lockup stacked reversed: Verso Late Books logo
lockup stacked reversedSVG
Colour

Mostly night. A little lamp.

Six named colours. Press a hex value to copy it. The bar shows how much of a typical layout each colour should take.

Aa40%
Small Hours#111830Ground, night pages, type
Aa32%
Vellum#EFE6D2Paper, day pages
Aa12%
Reading Blue#26346BDepth, second dark
Aa8%
Lamp#F4A83AThe one light
Aa5%
Dust Jacket#CFC6B0Quiet neutral
Aa3%
Foxing#B8512FSpot accent

Approved pairings

PairingContrastUse
Small Hours on Vellum14.1 : 1AAA
Vellum on Small Hours14.1 : 1AAA
Lamp on Small Hours8.8 : 1AAA
Small Hours on Lamp8.8 : 1AAA
Vellum on Reading Blue9.5 : 1AAA
Small Hours on Dust Jacket10.3 : 1AAA
Foxing on Vellum4.0 : 1Large text only
Lamp on Reading Blue5.9 : 1AA

Ratios are computed from the hex values (WCAG 2.x). The site itself is checked at build time: every text pairing in the stylesheet must reach 4.5 : 1, and the build fails if one does not (lowest today: 5.7 : 1).

Type

A bookish serif. A railway sans.

The print master uses Sitka and Bahnschrift. For the web, open-licence stand-ins are self-hosted: Source Serif 4 and Barlow Semi Condensed.

Voice · Source Serif 4
Aa

We keep the lamps low and the shelves honest.

Italic for the one line that sounds like a person.

Information · Barlow Semi Condensed
6PM–4AM

Staff pick · Poetry · Tuesday

Caps only in the sans, tracked wide. Sentence case everywhere else.

Graphic language

The page, tiled.

Each tile is a two-page book with one disc that drifts across the gutter, from dusk to dawn. One tile is lit. The same device drives the hero on the home page.

Presentation boards

The full identity, in ten boards.

The original 1920 × 1080 presentation boards, shown as WebP.

Presentation board 1: CoverPresentation board 2: The ideaPresentation board 3: Logo constructionPresentation board 4: Logo variationsPresentation board 5: ColourPresentation board 6: TypographyPresentation board 7: Graphic languagePresentation board 8: Shop and printPresentation board 9: Social and appPresentation board 10: Close